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Marketing & Communications Officer

  • Job reference: TR-001468
  • Sector: Transportation
  • Location: Birmingham, Derby
  • Current salary If you do not wish to provide your salary please Input zero: 22000 to 26000

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The Marketing and Communications Officer supports the development and implementation of both the marketing and PR strategies, playing a key part in communicating the organisation’s key messages.

 

Responsible for supporting the marketing and PR teams with all marketing and communications activities including the development of campaign plans, pre-positioning and value propositions, the identification of events and sponsorship opportunities, the implementation of the social media and digital marketing strategy and the production of marketing communications materials.

 

Responsibilities

  • Supporting the Marketing and PR teams.
  • Assisting with the production of marketing material and literature.
  • Providing support for marketing events and exhibitions as required including logistics management - coordinate all logistical activities relating to both internal and external events.
  • Uploading marketing material to online libraries, internet groups and social media sites.
  • Updating and maintaining the marketing department's documentation and databases.
  • Maintaining library system for press cuttings
  • Research and write award submissions
  • Supporting delivery of the social media strategy for Transportation, ensuring it aligns with the company’s brand.
  • Drafting, editing and distributing supporting materials for press engagement
  • Assisting in the research of thought leadership pieces
  • Sourcing and creating marketing collateral for on- and offline platforms.
  • Assisting with the production and implementation of integrated marketing and PR projects.
  • Administrative duties for the team.
  • Merchandising - working with suppliers to develop new and innovative options within the negotiated rate for the corporate merchandise range as well as keeping stock at the correct levels.
  • Database – maintaining an up to date database of suppliers, clients and potential clients that is used to produce key stakeholder lists for a variety of business needs.
  • Market Intelligence Bulletin - conducting market research on the Transportation industry, compiling email bulletin and distributing to the business on a weekly basis
  • Website management – updating company information on the Atkins’ external website, investigating and proposing ideas for new content to support marketing and PR  objectives and key campaigns.
  • Gathering data to measure impact of the marketing and PR team’s activities and transmitting reports to our internal stakeholders. This will include feedback surveys (Survey Monkey) and other metrics TBC.


The Individual

  • A creative problem solver with a ‘hands-on’ approach to providing and implementing marketing and communications solutions
  • Excellent organisational skills
  • Excellent written and verbal communication skills
  • Strong interpersonal skills with the ability to persuasively build and articulate compelling arguments
  • A strong interest in the use of data to help inform strategy and decision making

Requirements

 

Qualifications

  • Marketing, Communications or other business-related degree or equivalent qualification
  • Professional Certificate in Marketing with the Chartered Institute of Marketing, or equivalent recognised institutional body (or working towards)

Essential Criteria

  • Demonstrable marketing and communications experience, preferably with experience in a B2B marketing environment
  • Ability to develop and retain strong internal and external client relationships
  • Proven ability to influence and manage diverse stakeholders to achieve outcomes
  • Previous experience in digital marketing including website content management

Desirable Criteria

 

Previous experience of a marketing or communication role within these markets is desirable.

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