Accessibility Links

Search for jobs

Or browse jobs

Marketing Manager, Group Digital

  • Job reference: CS-002197
  • Sector: Support Services
  • Location: London
This vacancy has now expired

Why not...

Atkins is going through an exciting period of change. On July 2017 we were acquired by the Canadian listed construction and engineering firm, SNC-Lavalin. The combined group now has approximately 50,000 employees around the world and both Atkins and SNC-L’s offerings combined give us the opportunity to continue our growth. In addition, Atkins has been going on a journey to grow our digital engineering offerings, both internally in terms of how we deliver our services more efficiently, and also externally to bring new and different offerings to our clients. From apps, virtual reality and artificial intelligence, to mobility as a service and digital asset management, we are combining our traditional engineering skills with technology to fundamentally change the way we do things.

This role is responsible for implementing the go to market programme for the digital area of SNC-Lavalin. The overall objective will be to reposition the organization publically as a digital and innovative engineering firm and will include the development of a customer journey, a web area, global thought leadership campaigns and assets relating to client projects. The role will also include the introduction of an account based marketing and will involve the use of product marketing techniques.

This is a hands on, newly created role, where we are looking for someone who is creative and is prepared to challenge the status quo, but is also comfortable working within a complex matrix organization that is going through change. Unlike all other parts of the organization we have an almost blank sheet of paper so this is a great opportunity for a creative individual with previous experience of working on global marketing programmes and particularly on thought leadership campaigns. We are looking for someone from a marketing background and not with pure communications experience.

Reporting to the Group Digital Marketing Director, key activities include:
• Help to develop and deliver the marketing strategy for 2018 for digital product/service marketing
• The development of assets to promote our individual products, services and partnerships, including social media content
• The promotion of our digital incubator and idea accelerator
• The development of best in class global thought leadership campaigns that can be showcased to help others better understand what good looks like
• Work closely with the marketing teams in the business to align their content to our digital strategy and visa versa
• Measuring and analyzing the success of our marketing activities to adapt where needed

Experience required:

• Proven experience in a full mix marketing role with demonstrable experience of those being at manager level
• Experience of, or at least an understanding of, matrix professional services organisations and the nuances these bring
• A creative mind with excellent copywriting skills that can find the angle in a story
• Previous experience using influence to how other marketers and non-marketers think
• Demonstrable examples of where your marketing activity has directly impacted new sales opportunities
• Product marketing experience would be desirable but is not essential
• The ability to advise senior stakeholders
• Strong planning and prioritization skills
• A fluency in both traditional and digital marketing channels
• An understanding of how to design and articulate a customer journey and the ability to translate that into a campaign plan
• CIM qualified
• Passionate about change and comfortable with ambiguity

Atkins offers a fantastic range of benefits, which you can tailor to suit your own health, wellbeing, financial and lifestyle choices.
All the information you need to know is available on our dedicated benefits portal; your reward, which is available to access 24/7 from any device:

This role may require security clearance and offers of employment will be dependent on obtaining the relevant level of clearance. If this is necessary it will be discussed with you at interview.

If applying to this role please do not make reference to (in conversation) or include in your application or CV, details of any current or previously held security clearance

Our people