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Marketing and Engagement Manager, Digital

  • Job reference: CS-002164
  • Sector: Support Services
  • Location: London

Atkins is going through an exciting period of change. On July 2017 we were acquired by the Canadian listed construction and engineering firm, SNC-Lavalin. The combined group now has approximately 50,000 employees around the world and both Atkins and SNC-L’s offerings combined give us the opportunity to continue our growth. In addition, Atkins has been going on a journey to grow our digital footprint, both internally in terms of how we deliver our services more efficiently, and also externally to bring new and different offerings to our clients. From apps, virtual reality and artificial intelligence, to mobility as a service and digital asset management, we are combining our traditional engineering skills with technology to fundamentally change the way we do things.

This role is aligned to two areas of our organization – Group IS and Group Digital. Until recently our Group IS team (who look after the IT systems used by our staff) and our Group Digital team (innovating new products and taking these to market) were combined. In light of conversations since the acquisition these have now been separated in terms of the reporting structure but continue to work together where there is a technology overlap.



We are now looking for someone who is a skilled tactician and technical marketer, a creative thinker and someone who is able to balance the responsibilities of internal and external communications for two quite different areas of our organisation. Both aspects of the role have a global remit and more information is outlined below:

Group Marketing Manager, Digital (50% of the role)

This role is working with our Group Digital team and you will be focused on delivering external facing campaigns to increase client engagement around our suite of digital products, services and partnerships. This teams operates with a lean start mentality focused on helping the business innovate, scale and market their digital offerings. Our challenge for 2018 is to start building true global campaigns where we can optimize the direct impact marketing has on driving business development opportunities.
This is a newly created role and one where we are looking for a creative and technical marketer who understands the full mix of channels and can make sense of complexity within a large organization and diverse product offering.

Reporting to the Group Digital Marketing Director, key activities include:

• Help to develop the marketing strategy for 2018 for digital product/service marketing
• The development of assets to promote our individual products and services
• The promotion of our digital incubator and idea accelerator offering to increase traffic
• The development of global thought leadership campaigns relating to digital asset management, Intelligent Mobility and others
• Work closely with the marketing teams in the business to align their content to our digital strategy
• Supporting the digital commercial team and product directors with day-to-day activities such as promotional webinars, case study development and internal communications.

Group IS internal employee engagement (50% of the role)

This part of the role is working with our Business Change & Engagement team to support the transformation of our IS organisation. We have committed to delivering an employee engagement programme to motivate our staff within the organisation and to increase the right kind of engagement and reaction from our customers and clients to our IS services. This is particularly important in light of other changes brought by the acquisition and we still continue with our aim to change the internal perception of Group IS from one of ‘business as usual’ to one of ‘business value’. For 50% of your time you will be responsible for designing and implementing internal employee engagement campaigns to support the successful launch and adoption of our internal IT systems and tools.
Reporting to the Director Digital Incubator and Business Change, key activities include:
• Working with the business change team, and our group internal communications team, to create and deliver an effective employee engagement approach and communications strategy around IS change.
• Maintain and manage the engagement plan to ensure messages are received in a timely way and that employees are informed, inspired and feel part of a positive organizational culture
• Advise on best use of channels and develop innovative communication tools to land messages more effectively, and introduce SLA’s and ROI measures to drive change
• Ensure that employees are informed, inspired and engaged so that they in turn can develop and deliver exceptional work to internal customers and therefore clients
• Coach and support project managers in Group IS on what effective internal communication looks like and implement best standard practice
• Produce the copy and editorial for internal communication tools and channels, including news stories, features, blogs, email messages, talking points and scripts, adapting the style, tone and content for different publications and audiences
• Develop and deliver a programme of employee events that help drive internal engagement

Experience required
We are looking for someone who has come from a professional services matrix background but has ideally also had exposure to marketing technology services. You should have previously been involved with or led internal and external campaigns and have also worked on integrated thought leadership campaigns.

In addition we are looking for someone who can demonstrate:
• Proven experience in internal and external marketing
• The ability to advise senior stakeholders
• Strong planning and prioritization skills
• Bring fresh thinking and an external perspective
• Are adept at the latest in digital marketing technologies and their application to deliver results
• Strong copywriting skills is essential – the ability to find the true angle in an often complex story and articulate this with an interesting and energized style of wordsmithing
• A creative side and a fluency in both digital and traditional
• A patience with numbers and analytical skills to translate ROI into ‘so what’ messaging that resonates with internal stakeholders
• An understanding of how to design and articulate a customer journey and the ability to translate that into a campaign plan
• Experience across the full mix, particularly understanding how thought leadership is being digested through both traditional and digital channels
• Passionate about change

Atkins offers a fantastic range of benefits, which you can tailor to suit your own health, wellbeing, financial and lifestyle choices.
All the information you need to know is available on our dedicated benefits portal; your reward, which is available to access 24/7 from any device: https://www.yourrewardatkins.com

This role may require security clearance and offers of employment will be dependent on obtaining the relevant level of clearance. If this is necessary it will be discussed with you at interview

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